September 7, 2023

Remarketing with Digital Signage: Capturing Engagement and Driving Business

In today's fast-paced retail environment, ensuring a single purchase or a one-time store visit isn't the end goal. Businesses are focusing on re-engagement, ensuring that customers keep coming back—whether to the store or online. With tools like OptiSigns, businesses can leverage digital signage to not just advertise, but to engage and gather insights, leading to efficient remarketing strategies. Let's explore how.

The Power of Remarketing: More Than Just Ads

Remarketing isn't just about showing your ads repeatedly. It’s about understanding your customers, their needs, and curating experiences that prompt them to return.

Seamless Transition from Offline to Online

While in-store digital signage can engage a customer and drive an immediate purchase, what happens after they leave? A QR code for instance, linked to a landing page or online store, provides a bridge between in-store experience and digital engagement.

A simple QR code on your digital signage can unlock endless possibilities. Here’s how:

  1. First Contact: A customer sees a product or service being promoted on your digital sign and scans the QR code.
  2. Data Gathering: Scanning the QR leads them to a dedicated landing page. This action alone tells you they’re interested in the offer and have visited your store.
  3. Tailored Marketing: Now that you have this insight, you can customize your marketing efforts, offering them relevant products or asking for their feedback.

Brands in Big Box Stores: A Remarketing Challenge

Brands distributed across multiple big-box retailers face unique challenges. How can they maintain a consistent brand message, engage customers, and ensure repeat business when they aren't physically present?

  1. Unified Messaging Across Locations: With digital signage, brands can ensure that their promotional content, offers, and brand messaging remain consistent across all locations.
  2. Capturing Engagement Anytime, Anywhere: By incorporating QR codes on digital signs, brands can engage customers even in their absence. A quick scan can lead to a brand's site, a feedback form, or an exclusive offer—capturing the customer's attention and data simultaneously.
  3. Analytics and Insights: One of the most significant advantages of digital signage with tools like OptiSigns is the ability to gather data. Brands can track: How many viewed the sign. QR code scans and consequent online engagement. Feedback and reviews from customers.

Such insights enable brands to:

  • Optimize Inventory Management: By understanding which locations garner the most interest, brands can allocate stocks more efficiently.
  • Gather Customer Data: In the vast retail space of big-box stores, brands often lack direct customer insights. Digital signage and QR technology can offer data that brands otherwise wouldn't access, providing a direct channel to understand customer preferences and behaviors.

Service Providers: Banking on Repeat Appointments

For businesses like salons, clinics, or consultants, repeat appointments are the lifeblood. How can digital signage facilitate this?

  1. Promotions and Offers: Post-appointment, customers can scan a QR code to avail discounts on their next visit.
  2. Feedback and Reviews: Service providers can prompt customers to scan a QR code post-service, leading them to a feedback form. This not only provides valuable insights but also gives a platform for customers to voice their opinions—making them feel valued.
  3. Online Booking and Scheduling: To ease the process of re-appointments, the QR code can direct customers to an online booking portal. This not only ensures repeat business but also enhances the customer experience.


As the retail landscape evolves, the fusion of offline and online experiences becomes indispensable. Remarketing with digital signage, like those from OptiSigns, provides businesses with a tool that does more than just display— it engages, captures, and facilitates data-driven decisions. With such technology at hand, brands can effectively re-engage their audience, ensuring they remain connected and loyal.