April 2, 2022

Digital Signage for Healthcare, how to improve the experience of your patients and visitors

In the digital age, the best way to communicate important, real-time information in hospitals, clinics and doctors offices is on a screen.

Whether you need to improve patient and customer experience in hospitals, clinics, and doctors' offices or to better the way you communicate with staff and visitors, there are many ways digital solutions, such as healthcare digital signage, can improve the experience — from the lobby to the check-in counter, elevators and waiting rooms.

But hospitals and healthcare clinics face a difficult challenge. How can you provide a welcoming, comforting atmosphere in a place where many people arrive feeling anxious or in pain? Digital signage for hospitals and healthcare can play a significant role in providing unique experiences for your brand, improving communication, and personalizing the experience of your patients. Here are some benefits and applications of using digital signage in healthcare:

1. Enhance Patient, Visitor, and Employee Experience

Digital signage makes an impact on doctor offices and hospitals for visitors, patients, and healthcare staff.

No one likes to wait, but it’s even harder when you’re feeling ill or waiting for a loved one to come out of surgery. OptiSigns software can update screens simultaneously in waiting rooms and can immediately reduce some of that anxiety by announcing the average wait time or providing engaging health content to distract patients from their stress.

Improve patient experience by informing while entertaining – displaying relevant information, showing real-time wait expectations, integrating with live news feeds and videos, and overall ease patient and visitors' frustrations in the best way.

In surgical waiting rooms, digital signage can share status updates with family members, so they can see exactly when their loved one goes into the operating room, how long they’re in there, and when they’ve been moved to recovery. This eases anxiety for the patient’s family and takes the burden off staff to keep everyone up to date at all moments.

For employees, digital signage solutions keep staff in sync and informed of wait times, database information, protocols, and training.

2. Communicate with visitors in real-time

Hospitals, clinics, and doctor's offices have important information to communicate to visitors and patients. Along with promoting services and events, there are public safety announcements, safety tips, wellness awareness content, and more.

Paper flyers stapled to bulletin boards or taped to walls — are messy and ineffective. Information quickly becomes outdated, and the most important announcements often go unnoticed.

With OptiSigns digital signage, hospitals, clinics, and doctor's offices can be more strategic about what information they share. Information is easy to update, and system administrators can push real-time alerts in emergencies.

3. Update and customize menu boards in cafeterias and coffee shops

Digital signage also helps to modernize coffee shops and hospital cafeterias. Rather than having daily menus on chalkboards or handing out flyers, staff can quickly update the daily and weekly specials, remove sold-out items, alter prices and make other adjustments on the go as OptiSigns offers more than 500 free templates that can be easily customized.

4. Digital Waiting Room line

Showing real-time wait expectations in a digital sign can remove the anxiety that comes with not knowing how long a patient has to wait to get into the doctor's office or room procedure. This also can help free areas, as patients can wait in a coffee shop, cafeteria, or holding area until minutes before their appointment.

This can be achieved and easily automated with OptiSigns and a queue management system. Give your patients a much better experience than sitting in a waiting room looking at the same wall chart wondering how long will it take them to get into their appointment.

Queue Management in Digital Signage

Queue Management in Digital Signage

5. Build brand visibility

Hospitals can use digital signage to recognize donors and solicit more donations, commanding attention while honoring and celebrating the people who make the hospital’s work possible.

Digital signage can also help display and promote hospital services or affiliate clinics, building brand visibility by profiling top doctors on staff or announcing recent awards that the care team has won.

6. Guide guests to their destinations

Hospitals are big, busy places, and they can be intimidating to navigate, especially when a patient’s trying to get to an appointment on time or a visitor is trying to find a patient's room.

Digital wayfinding signage allows visitors to find customized directions to exactly where they need to go. These digital wayfinding screens also free up hospital staff from directing traffic — and reduce up-close interactions in hallways and small spaces, like elevators, which is a particular concern amid the COVID-19 pandemic.

These are just some potential use cases and benefits of digital signage in healthcare. As more hospitals invest in digital signage, they improve communication and patient care, but also operational efficiency. OptiSigns is a simple and effective digital signage solution for hospitals, clinics, and doctor's offices and we believe that the most rewarding digital signage solution is the one that makes a difference.

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