Standing out as a small business can feel like an uphill battle, especially when you’re competing with big brands and tight budgets. That’s why many business owners are turning to DIY digital signage as an affordable, creative way to promote their brand, products, and services without overspending.
With DIY digital signage for small businesses, you can turn any screen or TV into a dynamic marketing tool that grabs attention and drives results. Digital displays help boost sales (with some retailers seeing up to a 40% increase during promotions), keep your information up to date in real time, and engage customers with vibrant, professional content.
The best part? You don’t need to be a tech expert. Using OptiSigns, you can create and manage your own digital signage in just a few easy steps — no coding, no expensive installs, just smart, budget-friendly marketing that helps your business grow both indoors and outdoors.
OptiSigns is a top-rated, cloud-based, easy-to-use solution for Digital Signage, trusted by more than 6,000 companies today. Our goal is to make setting up and putting beautiful content on your screens a simple, easy, and enjoyable experience. You don't need any technical knowledge, we have tons of easy-to-follow step-by-step guides and a top-notch customer service team you can contact any time.
Why DIY Digital Signage Makes Sense for Small Business
- Low cost, high impact: You likely already own a monitor or smart TV. Just add a player and software.
- Real-time updates: Change menus, promotions, or announcements in seconds.
- Better customer experience: Engaging visuals capture attention and drive action.
- Brand control: Keep your signage on-brand, consistent, and under your control.
What You Need to Start Creating Digital Signage For Your Small Business
With OptiSigns you can DIY digital signage in minutes. You only need three things you probably already have on hand:
1. A Display (TV / Monitor)
You can use a Smart TV or standard monitor. Many small businesses already own these.
In the case of the Smart TVs, you only need to download and set up our OptiSigns App.
2. A Digital Player or Device
Options include Fire TV, Android, BrightSign, Raspberry Pi, Windows, Chrome, Linux, etc.
(Pro Tip: Use a device you’re comfortable maintaining.)
3. Digital Signage Software (like OptiSigns)
This is where the magic happens. Digital Signage software lets you:
- Upload & schedule content
- Choose from thousands of free templates or use our AI designer to create personalized content in seconds.
- Remotely-manage multiple screens
- Integrate with data sources (menus, social feed)
4. A Laptop or PC to Create and Manage Your OptiSigns Account
Your laptop or desktop computer is where your DIY digital signage journey starts.
Simply visit OptiSigns.com to create your free account and begin designing your displays. If you need advanced features, you can upgrade anytime — plans start at just $10 per month, making it one of the most affordable digital signage options for small businesses.
Once you’re logged in, you’ll access the Optisigns Portal, an intuitive control center that lets you upload, organize, and schedule content for all your screens. Everything runs in your browser, no downloads or complicated installs.
Want to manage your screens while you’re on the move?
Download the OptiSigns mobile app for iOS or Android to edit playlists, update content, or monitor screen performance right from your phone.
With OptiSigns, DIY digital signage setup couldn’t be easier — whether you’re in the office, at a trade show, or working remotely.
5. Engaging Content That Grabs Attention
When it comes to digital signage, content is king. It’s what turns a simple screen into a marketing powerhouse.
Great signage doesn’t just display messages; it tells your brand’s story, promotes products, educates your customers, and even improves safety by displaying emergency routes or alerts when needed.
The most effective digital signage content uses eye-catching visuals — videos, animations, and high-contrast images — to deliver your message quickly and memorably.
With OptiSigns, you can also incorporate PowerPoint presentations, social media feeds, live data dashboards, menus, and announcements directly into your displays.
Our platform gives you everything you need to create stunning visuals without a design background:
- Thousands of free templates for menus, promotions, events, and more
- 140+ app integrations including Canva, Google Drive, YouTube, and Instagram
- Built-in content designer for quick edits and branding
- Scheduling and remote management for one or multiple screens
- Top-rated customer support to help you every step of the way
With OptiSigns, you can create, design, and schedule content in minutes — no coding, no expensive software, just results. It’s the easiest way to turn any TV into a high-impact digital sign and grow your business with engaging, professional content.
