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May 12, 2022

DIY Digital Signage for small businesses

DIY in a small business is a must if you are on a budget. Digital signage DIY is a great way to promote your brand, product, or service, without being expensive and time-consuming. It can be used for both indoor and outdoor advertising, as well as for entertainment purposes to increase sales up to 40% with promotions, engage customers, keep the information updated in real-time, and much more.


The most popular form of digital signage is the use of screens or TVs to display messages or images. They are connected to a computer that displays content on them. With OptiSigns you can DIY digital signage in a few easy steps to help grow your business without overspending.

OptiSigns is a top-rated, cloud-based, easy-to-use solution for Digital Signage, trusted by more than 6,000 companies today.  Our goal is to make setting up and putting beautiful content on your screens a simple, easy, and enjoyable experience. You don't need any technical knowledge, we have lots of easy-to-follow step-by-step guides and a top-notch customer service team you can contact any time.


With OptiSigns you can DIY digital signs in minutes. You only need three things you probably already have on hand:



1. A Smart TV or a regular TV with a digital player like Fire TV, Android, Raspberry Pi, BrightSign, Windows, Linux, etc.

Once you got your regular TV in place you only need to connect your digital player and set it up in just a few minutes.  In the case of the Smart TVs, you only need to download and set up our OptiSigns APP.



2. A laptop or PC where you can create your OptiSigns account and upload content.

Through your computer or laptop, you can access our website and create your free OptiSigns account. If you need more features, you can always choose a plan based on your needs, starting at $10.

Our software is simple but powerful, and with our central dashboard portal accessible through a web browser, you can easily set up, manage, and upload screen contents. Also, if you want to update your screens on the go, you can download our APP on any iOS or Android device and manage your content from the palm of your hand. DIY digital signage doesn’t get more simple than that.


3. The content

Content is the king of your digital signs. Digital signage is usually used to promote products or services and sell products. It can also be used for safety purposes like displaying emergency evacuation routes in case of an emergency, educating customers, and increasing brand awareness.


The digital signage content should be able to convey information in an interesting and engaging way. One of the most effective ways to do this is by using videos or images but you can always use PowerPoint presentations, social media feeds, and much more.

With our software, not only can you turn any digital screen into a digital sign in minutes, it also lets you create, design, and schedule your content and manage one or more screens remotely. We offer 500+ free templates, 100+ APP integrations, a built-in designer, top-notch customer service, and much more to make your DIY digital signage experience the best.

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