Making Digital Signage Videos is easier than you think

One of the best ways to engage clients and provide them a better customer experience with digital signage is using video content looping in your screens. Making a promotion or special offer stand out using a video signage software is easier than you think with the free tools available online we are about to show you.

Here are some easy to follow steps starting from creating your own video content for free to displaying it on your screen with OptiSigns digital signage software by uploading it into our asset management system. We support most video formats including mp4 and avi. If you are having issues with the video codec while playing it on your screen, check our support page.

1. Create a Video for Digital Sign

The first step will be creating new video content out of templates, your own content, or a mix of both. We recommend using any of these tools to get started:

Canva

One of the most popular online design platforms is Canva.com, with 55M users as of June 2021. Some of you may have already used it to develop new content from hundreds of thousands of premade designs. But not many know that Canva has video templates as well.

To begin, select the Video category in Canva’s homepage. It includes many different possibilities to make marketing promotions, video ads for Facebook or YouTube, brand videos, collages, and many more.

Edit it to your liking by adding, editing texts, changing the videos, etc. For example in this case we change the promotion % and edit the promo text to be more relevant to the business’ offer.

When you are done editing, be sure to export the video with file type MP4 then upload to OptiSigns to push your playlists or screens.

Render Forest

Another popular alternative for video creation is RenderForest.com that lets you build video renders in minutes, without 3D modeling knowledge, from hundreds of video templates available for free. You can upload your own logo and have it stand out with 3D effects in video that you can use in digital signage. To start, you need to choose to create a video:

Then select a video template from their gallery:

Edit your selection by uploading your own assets and finish by selecting Preview. Then you will be able to export the video to MP4 and then upload to OptiSigns.