May 5, 2023

5 Ways to Improve Customer Experiences Using Kiosks and Digital Signage

You might have been looking for ways to improve your customers' experiences, seeking new ideas to bring your brand closer to them, and striving to keep them engaged, informed, and satisfied. If so, then we have good news for you. There’s a solution that’s both innovative and efficient: the use of kiosks and digital signage.

Digital signage and kiosks are transforming the way businesses interact with their customers. With the help of our new Link feature in the OptiSigns Designer app, you can now seamlessly convert your digital sign templates into interactive kiosks.

Here are five ways you can leverage this technology to enhance your customer experience:

1. Interactive Content

With OptiSigns' new feature, you can now transform static screens into engaging, interactive displays. This means your customers can interact with your content at a personal level, creating a unique experience tailored to their needs and interests. It not only boosts customer engagement but also increases the likelihood of a sale.

Consider a clothing retail store that's using OptiSigns' Kiosk Link functionality. On a regular digital signage screen, a slideshow of the latest summer collection is running. With the new kiosk functionality, a customer can touch on a displayed product they find appealing. The system then brings up the website with different color options, sizes, and even style suggestions. The customer can then make a selection and directly add items to their shopping cart, effectively turning browsing into purchasing.

2. Efficient Access to Information

Imagine a customer who is interested in a specific product displayed on your digital signage. With the new kiosk functionality, they can easily access additional information about that product, a website, or wayfinding data. This efficient access to information not only improves the overall user experience but also aids in making quicker purchase decisions.

A great example of this feature can be seen in museums or art galleries. Traditional signage provides some information about a displayed artifact or painting, but with an interactive kiosk, a visitor can dive deeper. By interacting with the digital signage, they can access additional information such as the artist's biography, the historical context of the piece, related works, and even multimedia content like videos or audio guides. 

3. Customized Navigation

Being able to link to external websites or various content assets ensures a smooth and seamless user experience. It's like having a personal guide for each customer, leading them to exactly what they need, when they need it. The ability to customize navigation enhances the overall customer experience, making it more personalized and satisfying.

Let's take the example of a large, multi-departmental store. With the integration of the OptiSigns' kiosk functionality, customers can easily navigate through the store. The system can then display a store map, highlighting the quickest route to the section of the store they clicked on. 

4. Assistance On The Go

Allow your customers to complete transactions and gather information on their own, eliminating the need for staff assistance. In today's world, where staff shortages are a common challenge, kiosk solutions help address this pain point while saving your customers' valuable time.

Time is a precious commodity, and with kiosk applications, you empower your customers to take control of their experience. No more waiting around to flag down a staff member; kiosks provide instant access to the information and services they need. This self-service approach not only streamlines transactions but also creates a more efficient and enjoyable experience for your customers, fostering loyalty and satisfaction.

5. Choosing Their Own Journey

Give your customers the freedom to engage with your services at their own pace, and watch their satisfaction and your potential revenue grow. By introducing kiosk functionality, you're creating a space where customers can explore their options without feeling hurried or pressured. This sense of autonomy lets them check out the offerings that catch their eye, helping them make informed and confident decisions. The result? Customers who are more likely to make purchases and stick with your brand.

This self-guided journey fosters a feeling of independence and control, making the whole experience more enjoyable and stress-free. When customers feel relaxed and unrushed, they're more likely to take their time and discover additional products or services, which can ultimately boost your revenue.

So, are you ready to take your customer experience to the next level? See how to utilize the Kiosk Link function within OptiSigns below or in our support knowledge base.