6 Benefits of Digital Signage for Retail

The retail landscape has dramatically changed in recent years and in today’s connected world, the most successful retailers are fusing digital and physical shopping to create a multichannel experience and cater to the needs of the customers that want both in-store and online experiences as part of their shopping journey.

While traditional printed signs still do their job in stores, attracting foot traffic from the outside, guiding customers around the store, and influencing consumer behavior, they can’t offer as many opportunities as digital signs do. Digital signage solutions actually do the same tasks, but at a wider scale and with better results, which makes digital signage the future of retail. Digital signs can deliver unique shopping experiences that increase sales, boost revenue, and engage your in-store customers, all from one platform.

With that in mind, we’re getting into detail on how using screens for digital signage can benefit retail stores:

1. Drive traffic into your store

One key benefit of retail digital signage is its ability to drive people into your store. Screens catch our attention and we are naturally drawn to them. Digital signs help catch the interest of people walking by from the get-go, pulling them in with engaging and interactive screen content displaying product information and real-time call to action.

2. Promote Products and Services

Tablets or digital screens in stores can provide useful information about products and/or services like product launches, real-time product stock, pricing, product comparison, client testimonials, and more.

With digital signage, retailers free up staff members for more important tasks and at the same time improve customer experience.

3. Increase sales

Digital signs are great at helping tell your customers what to do and where to go in a playful and fun way. This helps your customers feel confident in their shopping decisions, and as a result, increases sales.

Digital signage in retail can be used to direct customers to specific products or sections of the store, upsell items, share news and campaigns, show QR codes, provide wayfinding, and more, which reduces staff costs and places shoppers in charge of their own experience.

The best thing about digital signs is that they can be updated in seconds. It’s easy to upload new content or change the signage around your store, from anywhere and at any time. Meaning you don’t even have to be physically present in the store to do it.

4. Share social media content and digital presence

In retail, social media is a huge way to influence and entice shoppers. Digital signage brings the digital presence happening online into the physical environment, repurposing your digital and social media content and getting it in front of your audience without other distractions. You can use your screens to share anything happening online with your brand: a website, tweets, Facebook recommendations, Instagram, YouTube channel, or even a social media dashboard.