January 12, 2023

Digital Signage Benefits

Digital signage brings new life to any commercial environment as displays can be used to advertise, build brand awareness, and deliver critical information about a company’s products and services using high-quality images, videos, documents, apps, and more. Its use is becoming more significant, as business owners and managers can deploy and update screens from a central dashboard without being on-site, and deliver messages that are designed to catch the attention of customers, visitors or employees and improve their experience.

With the integration of digital technologies into everyday life, consumers no longer respond to print ads the way they used to, and the use of traditional print advertising can increase the cost of client acquisition That's why digital signage and its many benefits are transforming into an industry that’s worth more than $23 billion. Digital signage can reach over 135 Million people a week and is taking things to another level by giving businesses an edge over their competition:

Increase foot traffic and influence purchasing behavior:

Digital signage helps attract potential customers, as it catches the eye and draws customers to the store. 80% of shoppers say they have entered a store because of a digital signage display.

Digital screens placed strategically in a business can influence consumer purchasing behavior. Approximately 70% of people that have seen a digital sign subsequently made an unplanned purchase.  And 44% say it would influence them enough to buy the featured product instead of the one they had initially planned to buy. As most purchasing decisions are made in-store, promotions should be targeted to specific screens where they will have the most impact.

With digital signs, added foot traffic and new customers are virtually guaranteed which will translate in more sales.

Increase brand awareness and overall sales:

84% of retailers believe that digital signage creates more brand awareness compared to traditional channels, it also captures +400% more views than print advertising with a recall rate of 83% - significantly higher than any traditional media.

Digital signage is one of the most impactful ways that brand awareness can be increased both in and out of store, as digital signs helps display timely and relevant messages by letting you create, display and change them quickly, at the press of a button. Some OptiSigns retail clients have achieved 29% increase in revenue after deploying digital signages. They also have higher profit on 43% of transactions and 57% increase in daily margin.

Lower perceived waiting time:

In terms of improving operational efficiency and retaining customers, the adoption of time-in-line update screens has also reduced the perceived wait time in banks, hospitals, retailers, restaurants and service-heavy industries. As a result, customer complaints are reduced and customers are more likely to visit again, improving same-store revenue.

According to a study on checkout lines, 69% of shoppers said long lines were the most irritating part of shopping. That beat out high prices (66%) and inventory being out of stock (65%). 84% of those customers said watching digital displays helped them pass the time while they waited.  

Boost revenue:

A combination of messages, images, and videos strongly influence purchasing decisions, especially since 70% of a shopper’s purchasing decisions are made at the point of sale.

Plus, around 80% of brands that use digital signage displays experience an increase in sales of up to 30%. Digital signage can create an immersive consumer experience, increasing opportunities for cross-sells, up-sells, and impulse buys by quickly adapting and deploying engaging content when and where it matters most.

Digital signage makes a big difference in the food industry:

Digital menu boards are probably the most commonly-seen use of digital signage at restaurants, and with good reason. Some of our own restaurant clients experience 19% increase in revenue and 4% in profit by using OptiSigns digital signage solution. Not only that, 14% have a higher per ticket average after deploying OptiSigns and they are also improving operational efficiency and retaining customers, by reducing their perceived wait time by 21%.

Studies show that installing a digital menu board can boost overall sales up to 5%, and much higher on specific promoted items.

Almost 30% of customers think digital menus influence their purchase of a restaurant’s special and 74% of interviewed customers said they would prefer an easy to understand menu display at all times.

But not less important, 80% of customers purchased something not budgeted for, simply because it was promoted on a digital sign.

Healthcare patients prefer to receive information visually:

Digital signage has its place in the healthcare industry too. Digital signs can inform and educate patients while they wait and its reported 83% of patients that came in contact with digital signage became fully engaged with them while 75% of patients recalled at least one message from a digital sign.

If you have essential information for your patients, your best bet is to add it to your digital signs as 52% of patients believe they obtain health information from digital signage,  And not only that, hospitals and clinics that used digital signs often saw business operations improve by 15%.

Many benefits for digital signage in the education industry:

Digital signage not only has big educational benefits but it also benefit faculty, staff and visitors as it can help with announcements, wayfinding, and much more. It’s no surprise that 73% of educational institutions consider digital signage as essential for communication in the coming years.

Digital signage comes as a great aid here for students. Not only it gets 5X more attention than traditional methods of explanation and demonstration but  students are visual learners and 65% of them remember information by seeing it.

We’ve also found that digital signage solutions have helped them reduce students stress by 45%, improved their class preparations by 67%, and their academic efficiency by 57%.

K 12 schools make up 87% of education institutions that have incorporated the use of digital signage systems in the enhancement of communication and lesson plans.

Improve corporate and employee communication:

Leader companies prioritize communication and value their digital signage solutions as clear and engaging communication has a direct impact on engagement, which has a direct impact on productivity, which impacts the bottom line. In fact, companies that communicate effectively are 4x more likely to report high levels of employee engagement.

Digital signage also helps in the workplace with employee recognition. Employees who feel appreciated are 60% more inspired to work harder. It also enhances internal communication, which leads to 25% higher employee productivity.

Digital signage saves time, money, and effort:

Digital signage displays eliminate the need for printing, and companies that use digital signage software can reduce the cost of printing materials like brochures, menu boards, traditional billboards, and large posters. Digital signage benefits companies by cutting the costs of the logistics and storage of these marketing materials, which not only reduces spending but also saves time. By saving on printing and material costs, businesses can focus on creating high-quality content and images, instead.

Many industries and especially companies in the retail, finance, hospitality, and healthcare sectors can greatly benefit from using digital signage to increase brand awareness, drive sales, improve communication and interact with customers.