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May 11, 2023

Enhance Your Audience's Loyalty and Experience with QR Codes

The Initial QR Touchpoint

Engaging with your audience is more important than ever. As you look for ways to enhance their experience, you may have considered incorporating QR functionality into your digital displays or content. As a business leader, you'd see QR codes as a game-changer in your marketing toolkit. Think of it as a sort of digital bridge, helping you reel in potential customers even before you've had the chance to say hello or make a sale. Just a quick scan of a QR code can send a potential customer off to a webpage, reveal a digital coupon, or even play a product demo video. It's like a digital treasure hunt, sparking curiosity and nudging them closer to making a purchase.

In addition, QR codes are a fantastic springboard for loyalty programs. Imagine rewarding customers every time they use a QR code - you'll not only encourage repeat behavior but also gather tons of useful data to help you fine-tune your offerings. It's a win-win. Over time, this can bolster customer loyalty, creating a real sense of connection with your brand and, fingers crossed, leading to more repeat purchases.

This back-and-forth communication, made possible by QR codes, lets you learn more about your customers. And the more you know, the better you can cater to their needs. In the long run, this sets the stage for a durable, mutually beneficial relationship between your brand and its customers.

How is this valuable long term?

So, what happens after you scan a QR code with your phone? How can you leverage this to glean information about your audience and use it to fuel business growth, loyalty, or future interactions?

Imagine you send someone to a website when they scan your QR code. With their visit data, you can now retarget them on a range of platforms—Google display ads, Microsoft advertisements, LinkedIn, Facebook, and more. This initial touchpoint opens up a world of possibilities for future interactions, guiding them further down your sales funnel or even encouraging repeat purchases.

Or let's say you send them to a digital coupon instead. You've just given them a reason to share their email address or phone number and subscribe to your communications. Once you've got their info and the coupon code they used, you can see what they bought and tailor your future communications to their preferences. You'll have their contact details handy for sending future coupons, nudging them towards repeat purchases and keeping your brand at the forefront of their minds.

Consider the scenario where they're directed to product demo videos or info. Providing customers with all the information they need to make an informed decision can foster loyalty and prompt quicker buying decisions. If, for example, you had a video showcasing a couch and all its customizable options and prices, you wouldn't just get insights into buyer behavior, but also foot traffic data you might not have been able to access before.

And here's a twist - pair this with a camera and you can gather demographic info about the people viewing your sign. This would allow you to fine-tune your understanding of your target audience. So, when you're ready to splash out on advertising, you'll know exactly who to target to maximize revenue.

Get Your Creative Juices Going

Below, we'll discuss ten ways to use QR codes in your digital signage and provide examples from various industries. We'll also explore how OptiSigns can help you effortlessly create and incorporate QR codes into your digital signage using our Touchless QR app.

Example Use Cases

Interactive content:

QR codes can provide your audience with an interactive experience by giving them access to additional content. For instance, retail stores can use QR codes to offer exclusive discounts or promotional videos about their products.

Virtual tours:

Museums, galleries, and other public spaces can utilize QR codes to offer virtual tours, allowing visitors to explore the venue at their own pace while accessing supplementary information about exhibits.

Menu access:

Restaurants and cafes can use QR codes to provide digital menus, making it easier for customers to browse, order, and make dietary modifications with ease.

Event check-ins:

QR codes can streamline the event check-in process for conferences, workshops, or concerts by enabling attendees to register, receive their event pass, and access additional event information with a single scan.

E-commerce integration:

Retailers can leverage QR codes to create a seamless shopping experience by allowing customers to scan items and complete their purchase within the same app or website.

Social media engagement:

QR codes can help increase your social media following by linking directly to your profiles on platforms like Facebook, Twitter, or Instagram.

Customer feedback:

Gather valuable feedback from your audience by using QR codes to direct them to surveys, reviews, or comment forms.

Gamification:

Incorporate fun elements like scavenger hunts or quizzes into your digital signage by using QR codes to unlock challenges or rewards.

Wayfinding:

Help visitors navigate your space by using QR codes to provide directions, maps, or contact information for assistance.

Education:

Educational institutions can use QR codes to provide supplementary materials, like lecture notes, resources, or quizzes, enhancing the learning experience.

Industry Examples

Fitness and Wellness: Gyms and fitness centers can use QR codes to give members access to workout plans, class schedules, and progress tracking. Additionally, wellness centers can offer resources, such as guided meditation sessions, nutrition tips, or appointment booking services.

Non-profit Organizations: Charitable organizations can use QR codes to facilitate donations, share success stories, or provide information on upcoming events and volunteer opportunities, making it easy for supporters to stay engaged and contribute to the cause.

Public Transportation: QR codes can be used in public transportation settings to provide real-time schedules, route maps, or payment options, streamlining the commuter experience and making it more user-friendly.

Entertainment: Movie theaters, amusement parks, and other entertainment venues can use QR codes to offer digital tickets, information on upcoming attractions, or special promotions, enhancing the visitor experience and encouraging return visits.

Finance and Banking: Financial institutions can use QR codes to give customers access to account information, resources for managing finances, or appointment booking for in-person consultations, making it easier for clients to access essential services.

Healthcare: Hospitals and clinics can use QR codes to provide access to patient forms, educational materials, or appointment booking services.

Real Estate: Realtors can use QR codes on property listings to direct potential buyers to virtual tours, photos, or additional information.

Travel & Tourism: Hotels and attractions can use QR codes to offer information on local points of interest, transportation options, or deals and promotions.

OptiSigns and Touchless QR Functionality

OptiSigns offers the Touchless QR app, making it easy for you to create and incorporate QR codes into your digital signage. Our user-friendly interface allows for seamless integration, while our support article provides step-by-step instructions on how to get started.

Watch our video on how to get started.


Integrating QR Codes into Your Digital Signage with OptiSigns

By integrating touchless QR functionality into your digital signage, you can create an engaging, interactive experience for your audience. QR codes offer versatility and convenience across various industries, making them an ideal tool for enhancing audience engagement.

Incorporating QR codes into your digital signage can help you achieve numerous objectives, from increasing social media engagement and gathering customer feedback to streamlining event check-ins and providing a seamless e-commerce experience. With an increasing number of consumers using QR codes, now is the perfect time to embrace this technology.

OptiSigns' Touchless QR app makes it easier than ever to integrate QR codes into your digital signage, providing a user-friendly platform and comprehensive support to guide you through the process. By leveraging touchless QR functionality, you can create a memorable and valuable experience for your audience, setting your brand apart from the competition.

Don't miss out on the opportunity to enhance your audience's experience with QR codes. Get started today with OptiSigns and our Touchless QR app, and watch as your engagement, customer satisfaction, and conversion rates soar.

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