Back to Blog
August 24, 2022

Is it time for digital signage in 8K displays?

8K displays are in the market for a few years now but is it too early to adopt them for your digital signages? If you are using OptiSigns for your business and already got your digital signage content sorted then you are on the right track but need to take into account other factors we’ll talk about in this article.


Let's start with what's 8K resolution

The latest Ultra-HD display technology called the future for digital displays is 8K. 8K displays have four times the resolution of a 4K screen or Smart TV (one with over 4,000 pixels, as opposed to the typical full HD 1080p television screen, which has 1920 x 1080). You can see the difference in the image below:


8K resolution displays are not only about getting bigger and better, but most importantly, they provide the clearest image available bringing unparalleled image detail. And it’s no big stretch to say that 8K Ultra-HD (7,680 x 4,320-pixels) is the ultimate in imaging quality, providing an exponential boost in image detail with 4 times the resolution of 4K Ultra-HD and 16 times the resolution of Full-HD.


8K displays are no longer something from the future, but a reality

If you want the latest cutting-edge, attention-grabbing technology designed to wow your customers, and also take your digital signs to the next level, then 8K may be for you.


The first 8K display and non-commercial model was presented at CES in 2014. And in the following years many commercial brands like Samsung, LG, and Sharp started to develop the 8K screens we've got in the market now. But the driver of 8k displays was not Digital Signage, but the 2020 Summer Olympics – the first time a global event was going to be completely transmitted in 8k.


That's how and why the display industry started making low-cost production of 65″ and 75″ 8k display panels for LCD and OLED for the first time, with the television viewer in mind.


But 8K displays also come in very large displays, like the Samsung Neo QLED in 80” or the QP Series in 82” and 98”. Samsung's 8K screens and displays deliver stunning 8K UHD resolution for true-to-life detail, supported by AI-powered upscaling to showcase impactful content like never before. Meanwhile, the LG Signature 8K OLED TV boasts a massive 88-inch 8K Ultra HD resolution (7,680 x 4,320) display. Offering immersive viewing experiences for consumers around the globe.


Very large 8K displays are impressive. They are large enough to replace a shop window or billboard display and clear enough to display easily legible poster text on it. So if you have small text or details you want your customers to read while walking close by or standing near to the screen that’s a vibrant punch to capture your customer’s attention.


These brands continue to be a revolutionary force in the TV industry and according to Insight Media, sales of 8K displays are expected to increase from 100,000 in 2018 to 5.8 million in 2022, which will lead 8K displays to become the standard for digital signage displays sooner than later.




Seeing is believing


Now let's dive into content in 8K, it's all about the details. If you have unique needs and want to display small text or intricate details on a screen to achieve visual performance, 8K allows for the slightest details to be shown in clear, ultra-high-resolution images and realistic visual expression.


In 8K Ultra-HD, images and video appear as if they were real and details emerge that could never be seen before. But for this to be a reality, the displayed content must be originally produced in 8K, keep in mind that 8K Ultra-HD screens deliver 4 times the resolution of 4K.


Whatever your industry, the arrival of 8K delivers endless possibilities for every organization and for ideas that will shape the future.  



Want to start displaying digital signs in 8K?


To deploy an effective digital signage operation, you need more than the 8K screen and 8K content, you also need a digital signage media player that supports 8K, to render and deliver digital content to the digital signage and OptiSigns, a solution for digital signage. With OptiSigns you can upload, edit and manage your digital signage content from anywhere with our central dashboard or mobile App without a problem, as we support an 8K TV resolution of 7680 × 4320 pixels, the equivalent of 80in x 45in.


In short, a digital signage media player is a device that connects the digital sign (the 8K screen) and OptiSigns. Without a media player that supports 8K like the Rockchip 3588 Digital Signage Media Player or the Polywell Nano-U12P powered by an Intel Alder Lake processor, the digital signage can never play or display the stored digital content.

Will all that being said, should you consider an 8K digital signage for your business? If it fits your needs then go ahead. While the Digital Signage industry is currently still busy with the adaptation of 4K, we don’t believe we can ignore the topic of 8K, as it is here, and it's not going away, so it's worth taking a chance and start soon if you can.

________________________________________________________________

Interested to see how OptiSigns can benefit your business? Get started, sign up today for a free 14-day trial.

Explore More Resources

September 28, 2023

OptiSigns & The Future of Workplace Safety: Bridging Gaps, Driving Engagement, and Making an Impact

In a world where efficiency is of utmost importance, safety can sometimes take a backseat. However, fostering a proactive safety culture within organizations isn’t just a moral obligation—it’s pivotal for productivity, employee satisfaction, and long-term success.

September 28, 2023

Driving Employee Engagement in a Multi-Channel World

With so many channels available – from emails and online portals to popular communication tools like Slack and Microsoft Teams – ensuring that your message not only reaches its intended audience, but also captures their attention, is no small feat. Traditional means like bulletin boards in the kitchenette are still valued, but are they still effective? Enter: OptiSigns.

September 28, 2023

Remarketing with Digital Signage: Capturing Engagement and Driving Business

In today's fast-paced retail environment, ensuring a single purchase or a one-time store visit isn't the end goal. Businesses are focusing on re-engagement, ensuring that customers keep coming back—whether to the store or online. With tools like OptiSigns, businesses can leverage digital signage to not just advertise, but to engage and gather insights, leading to efficient remarketing strategies. Let's explore how.