November 13, 2025

OptiSigns Named 2025 Product Leader in Digital Signage Industry by Frost & Sullivan

OptiSigns Product Leader in North American Digital Signage Software Industry

We're proud to announce that OptiSigns has received the 2025 North American Product Leadership Recognition from Frost & Sullivan for excellence in the SMB digital signage industry. This award shines the spotlight on our dedication to providing top-tier performance, cutting-edge innovation, and customer-centric solutions that are empowering businesses of every caliber.

What the Frost & Sullivan Award Recognizes

As a globally recognized research and consulting firm, Frost & Sullivan evaluates organizations on innovation, customer value, and market leadership. Through its comprehensive evaluation, the firm assesses how effectively companies execute strategies, deliver value, and drive measurable results. OptiSigns stood out for blending innovative product development with a genuine commitment to addressing the unique needs of businesses of all sizes. This balanced approach has enabled us to consistently deliver results with transparency and efficiency.

As businesses embrace digital transformation, automation, and new ways to engage with customers, they’re looking for solutions that are both powerful and easy to integrate into their daily workflow. At OptiSigns, we have centered our platform around exactly these needs, and we’re honored to be recognized for leading the way in delivering powerful, intuitive digital signage solutions.

The OptiSigns Difference

Enterprise-Grade Performance For All

This award highlights the reliability of OptiSigns digital signage solutions and our platforms’ 99.99% uptime across a global customer base. Unlike other platforms that rely on complicated tools and integrations, OptiSigns operates as a cohesive system—delivering automated reliability with built-in redundancy, real-time global content delivery, self-monitoring infrastructure, and precise multi-location campaign coordination. The result? Operational resilience that matters: teams managing multiple locations can respond to business needs in minutes instead of days.

Plug-and-Play Simplicity Without Sacrificing Power

Product leadership means understanding the realities that our customers face. In an increasingly digital, global age, that means no steep learning curves, self-service onboarding, and immediate business value.

We are proud to be enabling organizations to:

  • Easily share and create engaging content
  • Use drag-and-drop and AI-powered design tools and pre-built templates tailored to hundreds of industries
  • Integrate 140+ apps including weather, Instagram, Power BI, YouTube, Canva, and Google Slides
  • Get started with a free trial that provides access to our core functionalities

Our Co-founder and Chief Product Officer, Henry Le, puts our philosophy perfectly: "Ease of use, scalability, and exceptional customer service guide every decision we make as we continue shaping a digital signage experience that truly delights our customers."

Customer-Centric Innovation at Scale

With over 30,000 active users and trusted by some of the world's most recognizable companies, we've built a product that is evolving with the needs of every user. Frost & Sullivan has recognized our constant innovation, world-class customer support, and a product roadmap that is shaped by your feedback.

The Digital Signage Landscape Has Transformed

This Product Leadership award signals a notable shift in the digital signage industry. SMBs are no longer seen as scaled-down enterprise customers, but as a distinct market that equally requires purpose-built solutions.

Modern organizations expect:

  • Real-time responsiveness: Dynamic content that reacts to inventory, pricing, or customer behavior
  • Localization and automation: Multi-location networks with regional override policies and scheduled playback logic
  • Compliance and security: GDPR compliance, audit assurance, and industry-leading encryption
  • Interactive experiences: Future-forward tools that power Lift-and-Learn experiences, QR-based triggers, and data-driven personalization

OptiSigns is delivering on all fronts, enabling businesses of all sizes to deploy digital signage strategies with ease.

What's Next? Your Digital Transformation Starts Here

Whether you're in retail and looking to boost sales with menu boards, a healthcare facility aiming to optimize patient flow, or a corporate office that wants to unify internal communications, we're your partner for smarter digital signage.


Ready to see how enterprise-class digital signage can transform your business? Here's what we recommend:

  1. Explore our platform to discover how OptiSigns works with your existing hardware
  2. Review our pricing to find the right OptiSigns device or bring-your-own hardware option
  3. Start a free trial and deploy your first campaign in minutes
  4. Browse our case studies to see real results from businesses like yours

The Frost & Sullivan Product Leadership Award serves as reassurance that organizations deserve innovative digital signage solutions built for real-world needs. At OptiSigns, that’s our promise: to deliver innovation that drives impact while keeping digital signage simple, accessible, and scalable for every organization.

For more on the 2025 Frost & Sullivan Product Leadership Recognition and OptiSigns' best practices in the digital signage industry, read the full press release.

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