Using Digital Signage in your restaurant goes beyond putting up menu boards. You can schedule breakfast, lunch, happy hours, dinner menus or special sales promotions, leverage your customers reviews, social media content and more.
First, if you don't have Digital Signs up already, you can set it up quickly and easily with OptiSigns. Here's a step by step detail how-to guide.
If you need template for your menus, we have Free Menu Templates for Restaurant, QSR, Bakery, Café and more. They are high quality, high resolution and fully customizable
Now that you have your digital signage software set up, here are key ways you can leverage it for your business.
1) Manage Schedules
With OptiSigns you can schedule your menu to auto switch from breakfast to lunch, happy hours, dinner menus. You can even make custom schedules for different days of the week.
For promotions, you can create schedules in advance. For example, show your brunch menu and promotions every weekend from 10AM-2PM.
Learn more about how to use schedules in OptiSigns here.
2) Create Facebook and Instagram Social Media Walls
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Social media engagement is important for restaurant business. 69% of Millennial dinners take photos of their food before eating, and 30% of Millennial diners actively avoid restaurants with weak Instagram presence (more statistics here).
With OptiSigns, you can create Facebook and Instagram Wall using contents you already have.
Just enter your profile information and OptiSigns will automatically aesthetic social media walls.
Displaying a social media wall is a simple way to increase your customer engagement, boost interaction with your businesses social media accounts, and give your restaurant more of an online presence. It's also known for increasing sales because some customers are purchasing multiple dishes just for the pics.
Here's detail step by step how to set up Instagram Wall with OptiSigns.
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3) Displaying Google Reviews
Another important factor for restaurant is reviews. A study found that 68% of millennials trust online reviews as opposed to the 34% that trust TV ads. Consumers are likely to spend 31% more on businesses with excellent reviews, and 53% of 18-34 year-old report that online reviews factor into their dining decisions (for more information click here.)
Displaying Reviews in your restaurant will increase customer confidence in making purchases, increase sales and encourage customers to post reviews that will directly impact your online presence.
Similar to Social Media, you can create Google Review Wall simply by connecting to your restaurant's Google review page.
4) Display Weather Wall
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People love to know about the weather as they thinking about what to do next.
In a restaurant, a weather wall can provide useful information to customers, increase trust that digital signs are not all marketing ads.
To create a Weather Wall with OptiSigns, simply enter your city or Zip Code location. For a detailed guide click here.
5) Reduce Waiting Time by Displaying News
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Similar to weather, News is a great way to provide useful information to your customers and reduce the perception that digital signs are advertisements - it's also a great way to reduce percieved wait time in lobbies or waiting rooms.
To learn how to set up news with OptiSigns click here.
Ready to get started?
