Digital signage is becoming a standard element of the modern workplace as companies are taking advantage of its numerous benefits. Digital signs can affect and increase employees’ productivity, boost brand recognition, and create a positive and stimulating environment, by creating an easier way for people to navigate the office environment and making employees and visitors feel welcome.
Gone are the days of wandering around searching for a meeting room or getting lost on the way to find a desk. Unlike paper signs, workplace digital signage can be updated instantly to communicate important updates without needing to create new signs to replace the ones containing outdated information. By cutting out time-consuming, manual processes, everyone can make informed choices based on accurate and timely information.
For employees to thrive in the Post-pandemic era of work, companies must evolve their approach to evaluating new technology to help employees truly make the most out of their time in the office. Just like with any other piece of technology, as soon as it becomes widely used, numerous trends follow it, and these will be the main focus of this article:
Due to the fact that information sharing is crucial for every company, dashboards have been widely implemented. The biggest problem with these is that they often contain important data that shouldn’t be available to anyone, so it is not safe to share them via public URLs and other channels.
This is when the digital signage dashboard trend comes in handy. Since these are securely located on a company’s cloud, they can be available to employees via multiple platforms. It also means that it isn’t necessary to type in numerous usernames and passwords, which saves a lot of time and helps with the data security aspect.
Real-time data visualization also helps in tracking and improving employee performance. Displaying performance data and company-wide KPIs can help staff members be aware of their performance, milestones, and work progress status.
AI can help measure engagement, with real-time analytics to your audience data. Simply by adding a camera to your players it can collect audience and demographic data of people walking by your signs. This data can be analyzed in real-time and slice & dice historical data with an online tool or export CSV data to your analysis tool of choice.
Artificial intelligence also helps to adjust relevant content in real-time by setting a rule to change content on the screens to be relevant to the viewer's demographic.
As workplaces become more mobile and companies embrace flexible seating arrangements, like hot-desking, employees may find it difficult to locate people and places without wasting too much time. Wayfinding signage has evolved over the past two decades from fixed, non-digital displays to more advanced, interactive screens that help easily guide users around the workspace.
Currently, the best workplaces use wayfinding signage with modern features including:
Advanced search capabilities that allow users to search for people, rooms, and desks across multiple floors
Interactive maps that allow users to select spaces, people, and book meetings in just a few taps or clicks
Customized views that allow users to visualize spaces as either interactive maps or lists, based on their needs
In the coming months and years after the pandemic, we expect wayfinding to become even more useful, with more robust back-end functionalities, too.
Digital signage can greatly facilitate the process of introducing new employees to their work and the tasks they have to complete. Surely, you can organize seminars, but when you include digital signage in your internal training, you will make the entire experience fun. You can create appealing training videos, present them with questions and problems, allow them to work together, and then discuss their answers and possible solutions as a team.
Young people, often are tech-savvy and love working in a digital environment, so by providing them with this opportunity, you can rest assured that they will do their best work.
The future of the workplace is connected. Your company systems and applications become more powerful when you can pull data from a variety of places. The same can be applied to workplace digital signage: It's only as good as the integrations it provides
Moving forward, we expect to see more workplace digital signage options that offer integrations with a variety of apps and solutions: digital signs that connect to your office’s ecosystem so information can flow easily for employees.
These may include:
Room scheduling software
You’ll also see more advanced APIs so you can find new ways to combine and connect your workplace data and put it to good use.
Digital signage makes your workplace smarter because it’s interactive, it’s dynamic, and it draws attention. With digital signage, it’s so much easier to get the message across to your staff and it makes employees more engaged. The result? A well-informed, more productive team, which enhances the customer experience.
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