Blog

Our blog is a treasure trove of fresh, exciting ways to make the most of your digital signage. From killer thought leadership pieces to hot topics in your industry, we've got it all.

Design Principles for Digital Signage: Capturing Attention in a Digital World

Uncover the elements that transform your digital signage content into a magnet for user attention and elevate their engagement to new heights.

3 min
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Driving Employee Engagement in a Multi-Channel World

With so many channels available – from emails and online portals to popular communication tools like Slack and Microsoft Teams – ensuring that your message not only reaches its intended audience, but also captures their attention, is no small feat. Traditional means like bulletin boards in the kitchenette are still valued, but are they still effective? Enter: OptiSigns.

2 min
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Remarketing with Digital Signage: Capturing Engagement and Driving Business

In today's fast-paced retail environment, ensuring a single purchase or a one-time store visit isn't the end goal. Businesses are focusing on re-engagement, ensuring that customers keep coming back—whether to the store or online. With tools like OptiSigns, businesses can leverage digital signage to not just advertise, but to engage and gather insights, leading to efficient remarketing strategies. Let's explore how.

2 min
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From Silent Screens to Gossip Queens: ChatGPT Joins the OptiSigns Toolkit

We're super thrilled to unveil the latest feature in our digital signage software — the integration of ChatGPT from OpenAI. And guess what? We are the first in the digital signage space to do this.

5 min
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Driving Traffic from the Gas Pump to In-Store: Boosting Hot Food Sales and Revenue

Customers pull up to refuel their cars but there's a missed opportunity as they often drive away without setting foot inside the convenience store. How can businesses convert this gas pump traffic into in-store sales, especially for hot food items?

2 min
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Utilizing Canva and OptiSigns Designer App: Streamline Your Digital Signage with Templates

With OptiSigns and Canva, you have access to a wealth of templates and design tools that make creating digital signage a breeze. By choosing these platforms, you can save time, ensure consistent branding, and create visually appealing content with ease. Explore the vast template libraries and intuitive design editors offered by OptiSigns and Canva, and transform your digital signage experience today

3 min
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Maximizing Rebate Returns in Convenience Stores

Convenience stores are filled with brands offering promotions linked to rebates, but many stores miss out on potential earnings by not maximizing these rebates. Learn how you can maximize yours.

5 min
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The End of Messy Menu Adjustments and the Beginning of Seamless Management

Remember the days when you'd have to scribble out a menu item or awkwardly tape a new price over the old? Not only did it make your menu look tacky, but it also screamed, "We're unprepared!" Thankfully, those days can be a thing of the past with the help of digital signage.

5 min
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7 Key Components of a Successful Digital Signage Program

Are you contemplating ways to deploy dynamic signs for your office or clients but unsure of where to start? Don't worry. This guide outlines the 7 key components that you should consider for your deployment. Planning doesn't need to be complicated, but having an overall goal and answers to specific questions will help maximize the reception and effectiveness of your digital signage.

5 min
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Harness the Power of Live TV for Digital Signage

OptiSigns unlocks a wealth of opportunities to use live TV for your business benefit. With its ability to overlay digital signage on live TV broadcasts, you can turn your TV screen into a powerful tool for promoting your business in real-time.

3 min
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Transforming Your TV into a Digital Sign: A Step-by-Step Guide with OptiSigns

Turning your TV into a digital sign is an efficient, modern, and dynamic method to share messages, inform, and entertain. The best part is, it's simpler than you might think.

2 min
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