July 8, 2025

OptiSigns at SHRM25: Digital Signage That Empowers HR Teams

OptiSigns Logo and SHRM25 logo

The SHRM25 Annual Conference & Expo in San Diego was a truly unique and unforgettable experience, bringing together HR professionals eager to explore the latest trends in human resource management. It was only fitting that OptiSigns joined in on the excitement! As a leading provider of digital signage solutions, we set out to demonstrate how organizations can revolutionize their communication and engagement strategies with dynamic content and innovative tools that make HR responsibilities more seamless and manageable.

This year, our booth became a hub for HR professionals looking to modernize their workplace communications by showcasing how OptiSigns empowers HR teams. On display were various ways that OptiSigns could:

  • Boost employee engagement.
  • Strengthen company culture.
  • Share critical updates instantly.
  • Highlight employee birthdays and work anniversaries to build stronger team connections.
  • Display real-time dashboards and KPIs by integrating with tools like Power BI.
  • Map out internal communications using data mapping for more targeted messaging.
  • Enhance onboarding and training through engaging visual content.

From recognizing milestones and sharing dynamic announcements to safety alerts and workplace metrics, the OptiSigns platform is designed to make information more visible and impactful across any organization.

OptiSigns Digital Signage Solutions booth at SHRM 2025

An ‘OptiClaw’ That Stole the Show

To complement our platform showcase, we created an interactive booth experience that captured the attention of attendees across the expo floor by adding our signature ‘OptiClaw’ claw machine! Impossible to miss, the energy around our claw machine was electric as lines formed with guests hoping to test their luck and win prizes. While in line guests had the opportunity to learn more about how our digital signage solutions can engage employees and visitors alike.

A Two-Part Giveaway with Big Rewards

Raffle winners at the OptiSigns Digital Signage Solutions booth at SHRM 2025

Per usual, OptiSigns hosted a two-part giveaway featuring two fantastic prizes:

  • An iPad for one lucky winner to stay connected and productive anywhere.
  • An Amazon Echo Pop to bring smart voice technology into their workspace or home.

Over 100 attendees eagerly participated in our giveaway, allowing our team to connect with HR leaders and innovators who are passionate about transforming workplace communications.

Two lucky winners walked away with fantastic prizes and big smiles, courtesy of OptiSigns.

Thank You, SHRM25!

We’re grateful to everyone who stopped by our booth, explored our platform, tried their hand at the claw machine, and entered our giveaway. Your energy and enthusiasm inspire us to keep innovating and helping organizations communicate smarter.

Didn’t get a chance to meet us at SHRM25? It’s not too late! Discover how OptiSigns empowers your team to transform workplace communication and explore our workplace solutions.