February 17, 2023

Monetize your screens with Live TV & Ads

Not just entertainment, use your digital signs to drive sales with Live TV with ads.

Sports Bars and restaurants go hand in hand with digital signage when it's to displaying digital menu boards to make it easier for clients to order food and drinks while watching big games on the TV. As we've mentioned before, some of our OptiSigns sports bar clients have generated an additional 23% of revenue increase by using their screens to display menu boards, weekend specials, big game offers, and of course Live TV with Ads.

OptiSigns allows you to monetize your screens with Live TV with Ads, letting you display the ads of your choice on top of ongoing live TV, so you can show your promotion of the hour or relevant ads on top of a live game or show to increase sales while entertaining your clients and visitors.

How does it work?

If you already have an OptiSigns pro or Enterprise Plan you can easily pop in the ads of your choice on top of live TV. You can follow this step by step guide to configure it.

Have in mind that you can place the ads anywhere on the screen, but we recommend you place them in the corners (bottom right, top left, etc.) instead of the middle of the screen, as the ads should be visible, but not obstructive. You can also capture more attention and increase conversion by giving the ads movement and a sense of urgency, like a special discount valid only for the next 30 minutes.

The possibilities with Live TV + ads are limitless, and we give you some ideas you can steal and make your own:

1. Display happy hour specials like half-off beer or a 2x1 offer in specialty drinks.

2. Showcase your special of the week:

3. Display half-off appetizers:

4. Game day specials:

Other ideas to try with your digital signs:

You could offer a percentage off the entire bill (i.e. 10% off),  display drinks with special discounts (i.e. $5 for each glass of wine, $4 for whiskey glass), or even team up with a brand for exclusive discounts.


Ready to see what digital signs can do for your business? Join OptiSigns and start your 14-day free trial here.