Blog

Our blog is a treasure trove of fresh, exciting ways to make the most of your digital signage. From killer thought leadership pieces to hot topics in your industry, we've got it all.

Digital Signage: 5 Benefits for Retail End Cap Promotions

Are your retail end cap promotions losing their impact? Have you noticed a decline in the once reliable 30% sales boost from traditional end-cap promotions? In this blog post, we'll explore the 5 main benefits of using digital signage for retail end cap promotion and how it can take your in-store marketing to new heights. So let's get started!

4 min
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Happy New Year! Exciting updates for 2024

Happy New Year! Let's reflect on the achievements of 2023 and eagerly anticipate the unveiling of exciting features set to debut in 2024.

3 min
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That’s a wrap! Or is it? We Have A Special Christmas Surprise Just for You!

With our latest features, you can effortlessly engage your audience. Our Feeds offer ready to use content for your screens, and our Engage Plan goes beyond digital signage with interactive kiosks, AI-powered experiences and customer check-in.

3 min
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Advanced Controls to Captivate Your Audience and Nail Your Ads

Level Up Your Playlist Mastery: Explore Our Latest Features for Enhanced Content Strategy and Maximum Audience Engagement!

2 min
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Fine-Tuning Your Workspace: Easy Excel Views and Sharing with External Stakeholders

Elevate your Excel game with precision using 'Customize Display' and boost collaboration effortlessly through seamless playlist adn folder sharing with External users.

2 min
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What’s New in September 2023?

OptiSigns is rolling out a series of product updates across various areas of our platform. Let's dive into our recent releases.

2 min
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4 New Tactics for Screen Control and a Game-Changing Way to Highlight What's Important

We've redefined screen management with innovative features. Highlights from our latest updates, such as Temporary Screen Takeover and Content Expiry for Scheduling Go-Live, offer detailed control over how and when your content appears.

1 min
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Immersive Retail: When Shopping Transforms Into an Experience

Over the past five years, the retail landscape has witnessed seismic shifts. The rapid growth of online shopping, fueled by technological advancements and societal changes, led to a decline in brick-and-mortar visits. But just when we thought in-person shopping might become a relic of the past, there's a resurgence. Yet, this comeback isn't just about buying products; it's about seeking enriching, memorable experiences.

3 min
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OptiSigns & The Future of Workplace Safety: Bridging Gaps, Driving Engagement, and Making an Impact

In a world where efficiency is of utmost importance, safety can sometimes take a backseat. However, fostering a proactive safety culture within organizations isn’t just a moral obligation—it’s pivotal for productivity, employee satisfaction, and long-term success.

2 min
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Driving Employee Engagement in a Multi-Channel World

With so many channels available – from emails and online portals to popular communication tools like Slack and Microsoft Teams – ensuring that your message not only reaches its intended audience, but also captures their attention, is no small feat. Traditional means like bulletin boards in the kitchenette are still valued, but are they still effective? Enter: OptiSigns.

2 min
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Remarketing with Digital Signage: Capturing Engagement and Driving Business

In today's fast-paced retail environment, ensuring a single purchase or a one-time store visit isn't the end goal. Businesses are focusing on re-engagement, ensuring that customers keep coming back—whether to the store or online. With tools like OptiSigns, businesses can leverage digital signage to not just advertise, but to engage and gather insights, leading to efficient remarketing strategies. Let's explore how.

2 min
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