Back to Blog
October 6, 2022

Easy guide to choosing the best Smart TV for Digital Signage

Digital signage keeps gaining popularity but can cause confusion if you are in charge of buying the TVs because there are a lot of options in the market that can make you undecided about which solution to use.

Choosing which screen to use for your digital signage can be tough—there are unlimited brands, sizes, features, and prices to choose from, making it difficult to choose the best option for you.

What should you look for in a Smart TV?


Display Size

The display dimensions should be determined by the required specification. Keep in mind that it is recommended that you have decent resolutions with a larger screen, it delivers a more interactive environment. For digital signage, we recommend you use screen sizes above 50 inches.


LCD vs LED vs OLED

The image on today’s Smart TVs is delivered via a variety of technologies. The following are the most widely used screen technologies today:

  • LCD (liquid crystal display) (liquid crystal display)
  • LED (Light Emitting Dio (light-emitting diode)
  • OLED is an acronym for Organic Light Emitting (organic light-emitting diode)


Because of its low cost and high-quality image, LCD is the most widely used panel technology. Although the technology is outdated, they are the market leader because of their lower price. Because light comes directly from each pixel, LEDs produce a more colorful, brighter image than conventional LCDs. Because of their higher price, they are now the runner-up to LCDs. OLED is the newest technology and they enable more excellent contrast and dark levels than any other display type.


Resolution

Higher resolutions mean more pixels per inch which means more pixel information and a higher-quality, crisper image. For example with a 4K Smart TV, you’ll get four times the clarity of an HD television and more lifelike graphics on the screen. If you buy a high-resolution TV, such as an 8K Smart TV you’ll enjoy a more lifelike visual and picture stabilization. However, as a television’s resolution improves, so does its price, and you must keep in mind that for 4K or 8K Smart TVs to perform optimally, they must display content that creators originally produced in 4K or 8K.



Price

You don’t need displays with consumer features like innovative TV software for digital signage. You should avoid these at all costs, as they may easily quadruple the price of a screen. While most commercial-grade TVs lack these features, with OptiSigns you get your digital signages up and running in no time and for a fraction of the price of those commercial-grade TVs with software included.


With these key features in mind, we’ve picked up the best tv for digital signage to help you with your hardware choices, whether you’re just getting started with digital signage or are thinking about updating your existing screens:


1. 55’ TCL 6 SERIES


A television that excels at providing the best digital signage, the TCL 6 series is a must. The TV itself is designed to perform. It has an excellent QLED and mini-LED display. The 6-Series offers premium picture quality and a great smart TV experience for much less than its competition. It also ups the ante with mini-LED backlighting in addition to a quantum-dot display. The result is impressive color and brightness.

From the design's smart touches, like cable management in the stand, to the always-solid Roku TV platform, the TCL is one of the best TVs you'll find right now.


Verdict

​Excellent picture quality, colors, and brightness. A great option for digital signage if you are looking for a TV with all the right specs and quality at the right price

Price

$649+


Size

55 inches

OS

Roku


OptiSigns Compatibility

All OptiSigns apps & features

Brightness

Peak brightness at just under 1,200 nits

Contrast

Contrast Control Zone technology maximizes contrast

View Angle

Wide viewing angles

Color Accuracy

Wide Color powered by QLED technology

Mounting

Easy to mount


Where to buy

BestBuy, Amazon and other retailers



2. 55’ Hisense U8G


The Hisense U8G Android TV is a favorite Hisense model, and one of the best Android TVs around. With a quantum dot color and integrated Chromecast and Google Assistant, it's a full-featured Smart TV that offers great quality for a reasonable price. It has built-in voice control with room-listening microphones, effectively letting you use the TV as a smart speaker, and offering the sort of smart home integration and control that would normally cost much more. The U8G's great brightness combined with vivid colors and the better-than-average HDR support for great performance that brings out highlights and shadows.


Verdict

High picture quality, brightness. Support large size up to 65’Suitable for use cases with large TV and/or more color-accurate requirements. A great option for digital signage

Price

$700+


Size

55 inches

OS

Android TV


OptiSigns Compatibility

All OptiSigns apps & features

Max Brightness

High peak brightness - up to 1,500 nits peak brightness


Contrast

Dynamic contrast ratio of 10,000:1


View Angle

Best viewing angle is center


Color Accuracy

Vivid colors


Mounting

Easy to mount


Where to buy

Amazon, BestBuy and other retailers




3. 55’  Amazon Fire TV Omni Series

The Omni Series comes with cinematic 4K entertainment, true-to-life picture quality and rich, brilliant colors with support for 4K Ultra HD, Dolby Vision, HDR 10, HLG, and Dolby Digital Plus, and control the TV hands-free with Alexa.

It also has HDR like you've never seen. Dolby Vision brings spectacular color, contrast, clarity, and brightness to your screen.


Verdict

Good picture quality and contrast. Suitable for digital signage at the right price tag.

Price

$510+


Size

55 inches

OS

Amazon Fire


OptiSigns Compatibility

All OptiSigns apps & features

Max Brightness

Peak brightness 333.65 nits


Contrast

Excellent contrast ratio, resulting in deep blacks in a dark room

View Angle

Best viewing angle is center


Color Accuracy

4K Ultra HD, HDR 10, and HLG deliver a clearer and more vibrant picture with brighter colors compared to 1080p Full HD.


Mounting

Easy to mount

Where to buy

Amazon, BestBuy and other retailers



4. 55’  LG A1 Series OLED 4K UHD


The LG A1 OLED is an entry-level OLED. OLED displays are self-lit pixels that can turn completely off creating depth and it offers perfect black uniformity. Although the A1 has great dark room performance, it doesn't get as bright as the display is limited to 450 nits.

It delivers nearly identical picture quality to the higher-end models, but it's limited to a 60Hz refresh rate, lacks HDMI 2.1 bandwidth, and doesn't support variable refresh rate technology (VRR). It runs the same great webOS smart interface, which is fast, easy to use, and has a great selection of additional apps and features. It also comes with the same great Magic Remote, which makes navigating the interface and finding content a breeze.



Verdict

Superior picture quality and brightness. Suitable for larger spaces. An excellent option for digital signage with a higher price.

Price

$999+


Size

55 inches

OS

LG WebOS


OptiSigns Compatibility

All OptiSigns apps & features

Brightness

Its brightest in HDR is capable of a little over 450 nits


Contrast

Near-infinite contrast ratio

View Angle

Superb viewing angles


Color Accuracy

Perfect Color ( 100% color fidelity ) Eye Comfort Display

Mounting

Easy to mount


Where to buy

BestBuy, Amazon and other retailers



Conclusion:

Regardless of your business digital signage needs, the Smart TVs listed above should satisfy them in one way or another. Of course, budget and use case will be the key factors in deciding which display is right for your business.

__________________________________________________

Haven't tried OptiSigns yet? Transform your business and drive sales with digital signage. Sign up for a free 14-day trial now.

Explore More Resources

September 28, 2023

OptiSigns & The Future of Workplace Safety: Bridging Gaps, Driving Engagement, and Making an Impact

In a world where efficiency is of utmost importance, safety can sometimes take a backseat. However, fostering a proactive safety culture within organizations isn’t just a moral obligation—it’s pivotal for productivity, employee satisfaction, and long-term success.

September 28, 2023

Driving Employee Engagement in a Multi-Channel World

With so many channels available – from emails and online portals to popular communication tools like Slack and Microsoft Teams – ensuring that your message not only reaches its intended audience, but also captures their attention, is no small feat. Traditional means like bulletin boards in the kitchenette are still valued, but are they still effective? Enter: OptiSigns.

September 28, 2023

Remarketing with Digital Signage: Capturing Engagement and Driving Business

In today's fast-paced retail environment, ensuring a single purchase or a one-time store visit isn't the end goal. Businesses are focusing on re-engagement, ensuring that customers keep coming back—whether to the store or online. With tools like OptiSigns, businesses can leverage digital signage to not just advertise, but to engage and gather insights, leading to efficient remarketing strategies. Let's explore how.